SocialGO Owners

 

 

Todays workshop 'Member Billing 2.0, Profile Designer & GOCart' 5:00pm GMT | 12:00 pm EST | 9:00 am PDT. Mail support@socialgo.com to join!!

ARE YOU READY TO CHECK OUT THE NEW FEATURES & WIDGETS OF SOCIALGO? Tune in to this exciting workshop to find out what's to come!

On Thursday, August 6th at 5:00 p.m. GMT (12:00 p.m. EST, 9:00 a.m. PDT), we will be running this unique workshop

• Network Store
• Lab Connect
• LabAds
• WordPress Plugin
• ...and more

This will be a really informative and interesting workshop that you won't want to miss! If you would like to be a part of this workshop, please email us at workshops@socialgo.com or click the link below for more info!

After our 2 page signup, your network will be live. By following these few simple steps it will be off to a flying start.

You control your network through the SocialGO Admin Centre which can always be found at http://my.socialgo.com, or by clicking on the Admin Centre link in the sidebar to the left, or by clicking on the Admin Centre tool bar located at the top of your screen.

Inside your Admin Centre you have a range of configuration options, allowing you to get things just right before you start inviting your contacts to join.

To get started there are some key areas you may want to look at in the Admin Centre:

Read More...

Sign up for our future Workshops HERE
& Check out the NEW workshops page HERE for the latest updates

Our next workshops is
How to use the New Affiliate Program  - Friday 29th May

SocialGo Websites – What is SEO?



Natural Search accounts for over 60% of search traffic

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.


SocialGo Websites – Research

Keyword Research
Target the right terms for your country’s market:
https://adwords.google.com/select/KeywordToolExternal
Other publicly available tools for keyword stats include “Keyword Discovery” and “Wordtracker”.

Analyse Competitors
There is ALWAYS a reason sites are ranked where they are -
find out what they are going for (terminology on site, references off of the site).


SocialGo Websites – Site configuration

Domain Name
Premium Users can benefit from their own domain.
Can choose a keyword relevant domain name.
“Link strength” is all yours, site can be submitted to more directories, etc.

Site Configuration
Control Panels allow users to name navigation tabs and customise various aspects of the page.
Use free tools such as Google Webmasters and Google Analytics.
SocialGo sites are built with indexation in mind (CSS usage)
URL optimisation (discussed later).

SocialGo Websites – On Site Optimisation





SocialGo Websites – Content Optimisation

The right level of content
Not just about using the right keywords, but not overdoing it.
General theme to your site (and towards your site).

Navigation and Integration
Tabs of your site (make each page unique, add custom tabbed content related to your theme).
Connecting discussions and blogs, linking within your own site.
Making some or all content public (more visitors can result in other ways of generating income, such as adsense or “members only” content).

SocialGo is currently working on making your websites more customisable and “SEO friendly” – along with additional opportunities to be more visible online, via channels such as a user site directory.

But its not just about optimising content on your own site


SocialGo Websites – Link Building

Key component in Search Algorithms
Part of the “pagerank” theory, http://en.wikipedia.org/wiki/PageRank
Quality of links, not just quantity.
Relevance of links to your site (similar sector, anchor text, etc.).
Can be maximised for users who have their own domain name.

Types of Link Building
Directories (Dmoz, Botw, Yahoo . . . And a wide range of others).
Blog directories such as Blogcatalog.
Write content outside the site (Press releases, Articles that mention your site).
Network with other sites in your niche, be active on blogs and forums in your sector.
Find out who links to your competitors, look for trigger sites that can index your domain, too.


SocialGo Websites – Integration

Share content with your friends
Integrate with Social Networking (StumbleUpon, Facebook, Twitter, Digg, etc.).
Connect from your old sites (if available).
Working on maintaining forwarding when URL’s are updated.

Folder and page structure amends (e.g: URLs such as members/profile/1/blog-view/blog_101.htm – are not ideal for SEO, but we are working on ways to make user sites more SEO friendly by default, while maintaining server efficiency).

Already underway to some extent
“Magazine” URL’s are keyword related based on article name (still tweaking scripts such as advanced character replacement though).
Title tags on Groups start with individual group section first (example)
Looking at setting your root page to a domain default, alowing forums to have unique title parameters carried over, AND many other tweaks to come!


SocialGo Websites – Ongoing SEO

Long Term Strategy
Algorithms constantly evolve.
Other sites enter the ring.
A preference for sites that consistently add content and link strength (new sites may initially struggle).

Our Approach
We are continuously looking at ways of optimising our website for users.
Our own site has started to become more visible for target keyterms.
We also analyse returns in PPC, as both campaigns can compliment each other.